Prefer to listen? Press play above and come hang out — this one’s part pep talk, part story time, and it might be exactly what you needed today.
If you’ve been telling yourself…
- “I’ll focus on my money when my busy season ends.”
- “I’ll do it when I hit my next revenue goal.”
- “I’ll do it when I have more time.”
- “I’ll do it next quarter.”
- “I’ll do it next year.”
…I need you to hear me: there is never going to be a perfect time.
And I’m not saying that in a doom-and-gloom way. I’m saying it in a freeing way. Because the second you stop waiting for the mythical “calm season,” you get to choose your moment.
And I want to share two stories that explain why now is actually the best time to start.
The day I learned “There’s always a new b*tch”
Ten-ish years ago, I was in college at UGA working at the food hall. Shout out to Bulldog Cafe.
If you’ve ever worked a game day Saturday at a sports school… you already know. It’s chaos. It’s an absurd number of people. It’s the kind of day where you’re at the restaurant at 5AM prepping for wave after wave after wave of hungry humans.
And the thing about those days is the rhythm:
Rush. Quiet. Rush. Quiet. Rush. Quiet.
At one point, we were in one of the quiet moments and we were all complaining. You know the vibe.
“Ugh, why are there so many people?”
“I wish it was like this all day — steady and predictable.”
“I hate these huge rushes.”
And one of my friends looks up and goes:
“Well… there’s always a new b*tch.”
I still quote that to this day.
Because what she meant was: there will always be something new coming around the corner. Another wave. Another rush. Another thing that needs you.
And honestly? That’s life.
There’s always:
- a client who needs something
- an email that requires your attention
- a dinner with your bestie
- a trip
- a kid who gets sick
- a launch
- a deadline
- a “quick thing” that turns into an hour
You are never going to wake up one day and think:
“Wow. All of my responsibilities are handled forever. Nothing will ever interrupt my schedule again.”
(If you do, please let me know what dimension you’ve entered so I can join you.)
And this is exactly why waiting for the “right time” keeps you stuck: you keep waiting for conditions that don’t exist.
There’s always going to be a new b*tch.
So if you’re waiting for life to get quiet before you focus on your money… you’ll be waiting forever.
The point: you have to make your moment
Now, do I think you should start a massive new project in the middle of your busiest season? Not necessarily.
But I do think sometimes you have to put your foot down and say:
This is the time.
This is the season where I stop avoiding my finances.
This is the season where I build the systems.
This is the season where I learn my numbers.
Because the biggest regret I hear from creative business owners is not:
“I started too early.”
It’s:
“I should have done this last year.”
And I want you to have a year-from-now version of you who is grateful you started when you did.
A dating story that has everything to do with your money
Okay. Buckle up. This one is fun.
It’s summer 2021.
I’d gone through a breakup in 2020, and then 2020 did what 2020 did… so by the time I was vaccinated and out in the world again, I was dating.
And I was dating in a fun way — You know what I mean. Hot girl summer energy. Dating people who were hot and easy to be around and not emotionally risky.
Not necessarily good for me.
But convenient.
And “safe,” in the weird self-sabotage way that doesn’t feel safe at all.
I went to dinner with a really good friend, and she asked how dating was going. I gave her the rundown — all the people, all the drama, all the “it’s fine, I’m fine.”
And she looks at me, very calmly, and says:
“I think you’re done with that, aren’t you?”
And I immediately knew she was right.
I was using low-stakes situations to protect myself from what I actually wanted — connection, love, something real.
And that moment mattered because she didn’t shame me. She didn’t judge me. She just named it.
So we went home, made my Hinge profile together, and I decided I was going to be serious.
And then — literally two months later — I met my now partner.
We’re getting married next year.
The point: once you decide, things move faster than you think
This is what I want you to take from the dating story:
Sometimes the thing you’ve been avoiding isn’t actually hard — it’s just emotionally loaded.
We build it up in our heads:
“If I look at my finances, it’s going to be endless boring meetings with an old man accountant who talks down to me.”
“If I open my P&L, I’m going to see something I don’t want to see.”
“If I deal with my money, it’s going to be painful and overwhelming and I’ll want to claw my eyes out.”
We follow the spiral all the way down.
But so often, once you commit — once you draw the line in the sand — the process is easier than you expected.
Not because it’s effortless, but because you finally stop carrying it in your brain every day.
Why money coaching for creative entrepreneurs matters here
Here’s what happens when you stop avoiding your money and actually learn your numbers:
- You become more profitable because you can see what’s working (and what isn’t).
- You stop ignoring your accountant’s reports (and you stop fearing them).
- You start putting your money where it can grow instead of letting it sit.
- You understand what you’ll owe in taxes and plan ahead.
- You get to April without crying at your desk.
- You sleep better at night because you’re not running your business on vibes.
And yes — you might look under the covers and see something you don’t love at first.
But most of the time, what you find is this:
It’s fixable.
It’s not a moral failing.
It’s information.
And information gives you power.
If you need a mirror affirmation, make it this:
There’s always a new b*tch.
And it will be easier than you think.
If you’ve been waiting for the “right time” to focus on your money, this is your permission slip to stop waiting.
Now can be your moment.
If you want support building a money-confident business (without hustling harder), I’d love to invite you to check out my free class, 3 Steps to Pay Yourself More Without Earning More.
I’ll walk you through three practical steps to pay yourself more without raising your prices, working longer hours, OR creating something new.
You’ll learn how to:
- Spot where money is leaking out of your business
- Build a simple, artist-friendly pay system
- Keep more of what you earn (and feel good doing it)
And if you want to take the next step after that, Breadwinner is where we build the systems together.
